During his limited time in the country, Cook said he learned a great deal about India's business and culture, two key elements Apple must understand if it hopes to gain a foothold in the region. Specifically, Apple's multi-pronged approach involves comprehensive evaluations of government operations, consumer culture, media, services, technical talent and more. This includes investments like a recently announced iOS design and development center in Bengaluru and a Maps development facility in Hyderabad.
He added that cultivating the Indian market is a top-five priority for Apple. There has been concern on Wall Street that Apple faces a tough road ahead in China, a major market Apple itself expects will one day be its largest, prompting speculation that the iPhone maker plans to ratchet up efforts in India. Given Cook's statements, it seems those rumors hold water.
Apple is in ongoing talks with regional wireless carriers, government agencies and corporations over future initiatives in the country. It is eyeing what appears to be an aggressive expansion in hardware, retail sales, internet services and more, but must first arrange appropriate regulatory approvals and private sector partnerships.
There are obstacles standing in the way of progress, however. For instance, Apple has yet to gain approval for importing and selling preowned iPhones, a key strategy in introducing customers to the iOS ecosystem. Indian consumers are used to purchasing low- to mid-tier handsets, meaning iPhone might be a tough sell amid competition from the like of Samsung. Cook voiced his optimism in the process, adding that Apple's lineup will appeal to both current and future buyers.
NEW
DELHI: "I am looking at India holistically and we are here for the next
thousand years," Apple CEO Tim Cook asserted on Friday as the
55-year-old chief of Cupertino-based tech giant entered the final leg of
his highly "encrypted" four-day India tour and was slated to meet Prime
Minister Narendra Modi on Saturday.
In an interview given to the news channel NDTV, Cook said: "India is much more strategic. We are thinking about a really long innings in the country. We are here fo ..
In an interview given to the news channel NDTV, Cook said: "India is much more strategic. We are thinking about a really long innings in the country. We are here fo ..
Read more at:
http://economictimes.indiatimes.com/articleshow/52370895.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst
http://economictimes.indiatimes.com/articleshow/52370895.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst
NEW
DELHI: "I am looking at India holistically and we are here for the next
thousand years," Apple CEO Tim Cook asserted on Friday as the
55-year-old chief of Cupertino-based tech giant entered the final leg of
his highly "encrypted" four-day India tour and was slated to meet Prime
Minister Narendra Modi on Saturday.
In an interview given to the news channel NDTV, Cook said: "India is much more strategic. We are thinking about a really long innings in the country. We are here fo ..
In an interview given to the news channel NDTV, Cook said: "India is much more strategic. We are thinking about a really long innings in the country. We are here fo ..
Source: http://appleinsider.com/articles/16/05/20/apple-working-to-bring-entire-product-line-to-india-tim-cook-says
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